Week 1: Introduction

jonWelcome! My name is Jon Zmikly, and I will be your instructor. I graduated from Central Michigan University in 2006 with a bachelor’s degree in Broadcast & Cinematic Arts and a minor in Media Design, Production & Technology. After working at two television stations and one radio station in my home state of Michigan, I received my master’s degree in Media Studies with a concentration in new media here at Texas State University. While a graduate student, I worked as a graduate instructional assistant, teaching Writing for Mass Communication (MC1313) labs and assisting with Television News (MC3312) classes. I also created and produced a variety television show called Studio B, interned at SXSW Interactive and became the webmaster at my church, San Marcos Community Church.

I am now a member of the Digital Media faculty in the School of Journalism and Mass Communication and teach Web Design & Publishing (MC 4315), as well as the Fundamentals of Digital and Online Media (MC 4381). I also do freelance web work, social media consulting and I am the social media and content manager of the School of Journalism and Mass Communication.

Throughout my professional and academic career, I have been intrigued by the topic of media ethics. While legal decisions in the media are often black and white, media ethics live on a sliding scale of values. It is a topic where no “right” answer may exist, where professionalism and deep-seated personal convictions collide and where sociology and psychology meet. And, while no ethical dilemma is easy, media professionals often wield the power to potentially influence cities, nations and cultures from just one decision.

On top of this, social media and digital communication has completely changed the way media professionals and brands interact with their audiences. It has become increasingly important for them to understand how this relatively new medium has changed traditional beliefs and structures. I am excited to guide us through this journey, and I expect to learn as much from you as you are learning from me.

Week 1 Agenda & Resources: